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Case Study

Safer PlacesSafer Places

For almost half a century Safer Places have helped all survivors of domestic abuse and strived to be an accessible, forward-thinking organisation. With a new visual identity and website they now have an outward appearance and digital presence that reflects their outstanding work.

The challenge

Their visual identity did not reflect their efforts to help all survivors of domestic abuse, and their strive to be an accessible, forward-thinking charity. The old templated website did not inspire confidence in the people they help.

The process

We worked together with all departments and those they support, listening to individual needs and establishing a vision trusted by all stakeholders. Our process instilled a culture that empowered the comms team.

The solution

A new visual identity, website and donation platform for a 45 year old charity, presenting them as the helping hand to those experiencing abuse on their journey to recovery, resilience and independence.

A Board with the new Safer Places logo directing people to their refuge
Old Brand
Old Brand

We’re incredibly proud of what Safer Places represents and the work we do, but we sorely lacked a brand that reflected our personality. The team at Few and Far completely leaned into our work together, providing invaluable insight and time for us to reflect on their own findings and opinions on who we were.

Portrait headshot of Janet Dalrymple, CEO of Safer Places, stood outside a redbrick building.
  • Janet Dalrymple
  • CEO
  • Safer Places
Illustrations of hands holding a megaphone and flag, plus tagline "A safer place for survivors."

The output from them is absolutely perfect for a 45 year old charity that is full of energy to help survivors but we lacked a way to reflect that outwardly. We’re delighted with our new brand and website and are excited for the future.

Portrait headshot of Janet Dalrymple, CEO of Safer Places, stood outside a redbrick building.
  • Janet Dalrymple
  • CEO
  • Safer Places
The Safer Places Desktop website includes cards for support services, survivor stories of those it's helped and latest news

Accessible by design

Rather than just using an accessibility plugin or template, accessibility needed to be in mind from the beginning. Safer Places’ content, the resources it provides and its whole purpose, influenced the decisions we made when designing the website.

A block calling attention to a survivor story on the Safer Places website.
A laptop on a table with plants in the background, featuring the Safer Places website open on screen.

Brand Guidelines

Along with the visual identify we created Brand Guidelines to help the organisation establish a consistent digital and physical presence.

Safer Places Brand Guidelines book opened on guidance on space around the logo and digital colour compliance
LinkedIn Banner for staff members of Safer Places.
Safer Places Brand Guidelines in a grid showcasing the many different pieces of guidance for different aspects of the brand.

Working with Few and Far has been a genuine partnership. As a charity who has been supporting survivors of domestic abuse for nearly 50 years, a rebrand was quite the change. But Few and Far made the team feel comfortable and took all of our thoughts and feelings into consideration. Together, we have created a brighter, welcoming brand for us which better reflects our service, allowing us to bring hope to survivors.

  • Alice Head
  • Digital Communications & Social Media Officer
  • Safer Places

References.References.

If you’d like to speak to our referee at Safer Places to find out more about us, how we worked together and about our continued partnership, you can find Alice’s details below.

  • Alice Head
  • Digital Communications & Social Media Officer
  • Safer Places
  • LinkedIn
A Board with the new Safer Places logo directing people to their refugeExplore More

Visit a safer place for survivors.

Being the best we can be

As a Certified B Corp and Living Wage Employer, we consider the impact of every single one of our decisions on our team, our clients and our suppliers. We also provide 1% of our profits each year to environmental causes.

Certified B Corporation1% For the Planet MemberLiving Wage EmployerMindful Employer
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30—38 Dock Street, Leeds, LS10 1JF 

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